Category page strategy
Keyword-led categories with helpful copy, buying guides and internal links.
SEO · E-commerce SEO
Sell more without paying for every click.
Ads stop the moment you stop paying. E-commerce SEO builds category and product pages that keep bringing buyers from Google month after month.
Overview
Where most online stores leak traffic
Online stores usually have the same problems: thin product descriptions copied from the manufacturer, category pages with no text, filters that create thousands of duplicate URLs and slow mobile pages.
We fix the structure first, then make your category pages the best answer for buying searches — because categories, not single products, usually bring the most traffic.
What you get
- A keyword map for every category
- Better product templates across the catalogue
- Product schema and free listings set up
- Fewer duplicate URLs, faster pages
- Monthly revenue-focused reporting
What's included
Everything in our E-commerce SEO service.
Every item is done by our in-house team and explained in plain language in your monthly report.
Product page optimisation
Unique titles, descriptions, specs and FAQs that answer buyer questions.
Product schema
Product and Offer structured data for price, availability and reviews in search results.
Faceted navigation
Control filter and sort URLs so Google focuses on pages that matter.
Google free listings
Merchant Center product feed set-up so products can appear in Google Shopping for free.
Store speed
Image, theme and app clean-up for faster mobile browsing and checkout.
Who it's for
Built for businesses like yours.
- D2C brandsBrands selling their own products online and tired of rising ad costs.
- Shopify & WooCommerce storesGrowing catalogues that need structure and better rankings.
- B2B cataloguesManufacturers and wholesalers listing products for trade buyers.
- Marketplace sellersSellers who want their own website to rank alongside marketplace listings.
How it works
Our E-commerce SEO process, step by step.
01
Store audit
Structure, duplicates, speed, schema and current keyword rankings.
02
Keyword map
Every category and key product matched to the searches buyers make.
03
Optimise
Category content, product templates, schema and technical fixes.
04
Grow
New categories, buying guides and links from relevant sites.
Questions
E-commerce SEO — FAQs
Do you work on Shopify?
Yes — Shopify, WooCommerce and custom-built stores. Each platform has its own limits, so we tailor the approach.
Can you write product descriptions for a large catalogue?
Yes. We create templates and write priority products first, then work through the catalogue in batches.
Will SEO replace my ads?
Not overnight. Most stores keep some ads while SEO grows, then shift budget as organic sales rise.
What are Google free listings?
Google can show your products in the Shopping tab without paying for ads, using a product feed from Google Merchant Center. We set this up and keep the feed healthy.
Related
Works well together.
E-commerce Websites
Online stores that sell.
Learn moreTechnical SEO
Speed, indexing & site health.
Learn moreSEO Content Writing
Pages & articles that rank.
Learn moreFree · No obligation
Not sure which service you need?
Start with a free SEO & AI visibility audit. We will look at your website and tell you, in plain language, what will make the biggest difference first.